Week 4 Discussion 2

"Service Positioning versus Product Process" Please respond to the following:

Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.

Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.

Evaluate how each matrix is unique in the way it addresses the needs of the customer.

Answer:

A positioning matrix helps to present and explain the new product or service offerings to customers and investors. Thus, it helps in defining the market that the product or service is intended to serve. Service organizations need to focus on service system design so as to position themselves in the matrix of creating...