Week 2 discussion 2 "Operations Strategy"

Choose two service companies that you are familiar with such as Facebook, eBay, and UPS, and apply them to Hill's Strategy Development Framework. Note: Refer to Chapter 4 of the text for information on Hill's Strategy Development Framework.

For each company you chose in Part 1 of this discussion, compare and contrast each sector of the framework and determine which key area(s) provides a competitive advantage. Provide at least two examples to support your position.

ANSWER:

Service Company 1:

Corporate objectives: Amazon's objective is to offer low prices every day and apply them broadly across the entire product range. They also have the goal of attention, attraction and retention to gain and keep customers.

Marketing strategy: To "get...