BUS 402 Week 2

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BUS 402 Week 2

BUS 402 Week 2 Assignment

Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. The analysis should address the components of the organizations environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the Universitys Online Library collection, and be formatted according to APA style as outlined in the approved APA style guide.

Discussion Questions

What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the industry in which the firm operates more, or less, attractive to you as consumer? Explain your rationale.

Using The Seven-S Framework from pages 58-59 to examine a firm with which you are familiar and address how the firm stacks up in respect to the qualities of excellence list on page 59. Does alignment with this list help explain why the firm is currently successful or unsuccessful (use any metric you think is appropriate to judge success)?

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