BUS 402 All Assignments

Week 2

BUS 402 Week 2 Assignment

Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. The analysis should address the components of the organizations environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the Universitys Online Library collection, and be formatted according to APA style as outlined in the approved APA style guide.

Week 5

BUS 402 Final Case Study and Strategic Plan

The final assignment for this course is a Final Case Study and Strategic Plan. The purpose of the Final Project is for you to culminate the learning achieved in the course by describing your understanding and application of knowledge in the field of Strategic Management & Business Policy through the analysis of a mini case. The Final Project represents 30% of the overall course grade.

Focus of the Final Paper

Read the Starbucks Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. From the perspective of an executive with the firm, prepare a ten- to twelve- page, three-year strategic management proposal to Starbucks managing board of directors. Your proposal must be future-oriented and include an economic assessment, marketing assessment plan, a financial plan, an organizational structure recommendation, and supporting rationale. Use non-course materials to support your contentions and incorporate pro-rata financial statements and supporting documentation. Use APA style and submit your proposal to the instructor by the last day of class.