BUS 401 International Bus

TUI University

BUS 401

International Business

Module Four

Case Assignment

Cultural mistakes often occur when someone doesn't understand the cultures of the country they are visiting. While cultural mistakes may be offensive, most of the time they are not intentional but are the result of ignorance. Individuals that conduct business in different countries should take as much time as possible to familiarize themselves with the culture of the countries they encounter during their business ventures.

In Bulgaria, many American executives get confused as they think everything they say is taken negatively, for example shaking your head "no" means that the person is listening and not that they disagree with you. In Hungary, glasses of apricot brandy are often served at...