E-Business Analysis

Bus 352 e-Business

e-Business Analysis of NIKE

Generally speaking, exercising was not something that our ancestors had to spend very much time thinking about. By and large, the lack of modern technologies and conveniences meant that their everyday lives tended to be more strenuous, and involve more inherent activity, than most of our lives today. However, as day-to-day living has become more sedentary in recent years, people have had to start planning activity into their days, and, consequently, exercise crazes have become a hot topic. From Jane Fonda's Workout, to Cindy Crawford's Shape-up; or from Total Gym, to Zumba, to P90X, or yoga, America has been embracing one exercise fad after another for decades. And because each fad seems to require its own unique...