Bus 343 International Marketing Week 3 Assignment Marketing to the .
in Business (Education) by vomms
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Running Head: MARKETING TO THE BOTTOM OF PYRAMID
Bus 343 International Marketing Week 3 - Assignment Marketing to the .
Ashford University
Marketing to the .
Read Case Study 3-3: "Marketing to the Bottom of the Pyramid" provided on the student resource site
Respond to Question #2 at the end of the case:
Marketing to the . raises a number of issues revolving around the social responsibility of marketing efforts. Write a position paper, either pro or con, on one of the following:
it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc., to people with little disposable income?
making loans to customers whose income is less than 100 monthly at interest rates of 20 percent to purchase TVs, cell phones,...
