Principles of Marketing

Principles of Marketing

BUS 330

Harley Davidson an American Icon

Marketing is about influencing people or consumers to use your product and to keep them coming back. There are many industries that utilize marketing and advertising to make revenues. The art of turning a dollar and leaving a consumer with the feeling they truly gained something from the exchange is good marketing. The motorcycle industry has accomplished a marketing strategy that has proven very successful for many years. The motorcycle I am most interested in is specifically the Harley Davidson. Motorcycles bring about a sense of freedom from the daily grind of work, administration, and other worries. People want to own a motorcycle as the feel of the open road and sense of freedom envelopes you...