Growth in China and India

Growth in China and India

BUS 330 Principles of Marketing

In this paper we will explore the growth in China and India and what products and services will interest the new market youth. We will look at the micro and macro-environmental forces that can influence the marketing strategies for these products and services. We will look at whether marketers in these countries will use similar marketing strategies to influence this group or will their strategies be different from Western-based consumption marketers. Then we will take a look to see what opportunities for the U.S companies we might foresee.

China and India are two of the world's largest emerging markets that are growing rapidly. Our text states "As populations grow, so does consumer spending. As the...