Bus 302 Assignment 1

Kodak and Fujifilm

BUS 302

Kodak and Fujifilm

There have been two major players in the photographic film industry since the early twentieth century, Kodak and Fujifilm. This writing will look at the history of each company and what their respective core business is. This writing will also compare and contrast the management style of each company to embrace innovation. Management's approach to ethics and social responsibility is important to look at when comparing companies because of the potential affect on profitability. Finally, this writing will discuss the extent to which management of both companies has been able to adapt to market changes, as well as recommend three ways any company should build flexibility into its decision-making process to make adaptation to...