BUS 302 Assignment 1 Kodak and Fujifilm Compare and contrast the approach to management that each company has pursued in order to embrace innovation
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BUS 302 Assignment 1 Kodak and Fujifilm- Compare and contrast the approach to management that each company has pursued in order to embrace innovation
Due Week 4 and worth 300 points
Access articles about the history, business approaches, management, and marketing of Eastman Kodak
and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years.
Although it invented the digital camera, the company was unprepared for the rapid changes in new
technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the
other hand, has been successful in the U.S. and global markets.
Write a six to eight (6-8) page paper in which you:
-
Describe the history and core business of each company.
- Compare and contrast the approach...
