Bus 110 Writing Assignment 5

1) In what ways does Bezo's decision to develop and deliver the Kindle show

systematic and intuitive thinking?

I feel that the decision Bezo made to develop and deliver the Kindle to the

market showed very forward thinking. Originally Amazon was known as a

book retailer. As the music world went digital he knew that books would be

the next thing to move forward also. To create device to load digital books

made sense. This enable Amazon to continue to be competitive grow in his

bookseller market. The Kindle was released to the market three years before

the IPad.

2) Would you describe Amazon's position in the digital entertainment market

as certain, risky or uncertain? Why?

I think that Amazon's position in the digital entertainment market would be

certain. I...