Technical Article Document: Frequent Shopper Program

BSA385

Frequent Shopper Program: Technical Article Document

Kudler Fine Foods (KFF) is a specialty food store chain in the San Diego, California. KFF contracted Smith Systems Consulting to develop the Frequent Shopper Program (FSP). FSP will monitor customer purchasing history and accumulate them as redeemable loyalty points which customers can use for gift items and other products or services available through external partner companies. The Sales and Marketing page section of KFF's intranet site describes the strategic purpose of the Frequent Shopper Program.

Smith Systems Consulting (SSC) provides information technology (IT) services and consulting, which include developmental solutions, IT integration, strengthening,...