Week 4 dq 2- basedon walsh's (2007) article, explain why end user satisfaction should be used in addition to rOI when measuring new systems. End-users provide revenue that supports business sustainability; thus, to retain valued customers business must provide an excellent level of customer support to end-users. The return on investment associated with customer satisfaction can be hard to measure. The example british company used in walsh's article depicts an easily identifiable increase in customer maintenance. The evidence to support rOI in it services may not be practical in some business scenarios. The major factor that I identified in this article was end-users play a critical role in the business profit margins. Keeping both consumers and it support staff happy leads to increased...