Based on Poynter's (2008) article, how is Facebook being used to better network with customers? Give an example

Facebook is a free social networking website that allows people to communicate online. Companies have realized that a broad consumer base can be reached through such networking websites. The use of poles, surveys, blogs, and feedback provide organizations with an inside information regarding customer opinion. Networking websites assemble millions of people or consumers into an easily accessible group. Analysis of consumer opinion can easily be conduct via social networking websites. The biggest advantage of using social networking website to communicate with consumers is the websites are free and require little setup.