BSA 310 Week 4

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BSA 310 Week 4

Individual Assignment

Prepare a 3-5 page paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following: What market research would you undertake? What types of media would be used? What are McBrides target market(s)? The considerations for McBride to conduct a portion of their marketing on the Web.

Discussion Questions

Based on Poynters (2008) article, how is Facebook being used to better network with customers? Give an example

Electronic media is everywhere. What are trends in marketing that are resulting from the convergence of entertainment, communications and technology?

What is the return on investment (ROI) of developing business systems?

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