BSA 310McBride Financial Services

McBride Financial Services

Our mission at McBride Financial Services is to be the preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota. Our business philosophy is that our customers will receive the most efficient processing of mortgage applications from inception to closing. To achieve this goal and build a strong and lasting relationship with our customers, we must determine

• Who are target customers are?

• How we can reach them?

• What we can do to provide the best possible service and experience to them?

• What sets us apart from our competition?

Objective

Determining our target market provides us with one factor in planning our...