Kudlers Loyalty Program

Kudlers Loyalty Program

Kudler Fine Foods is a famous California grocer concentrating in high class and specialty foods. Since Kudler does not consider the price of its commodities to be a main differentiator from other grocers their focus is to manufacture more income through rising their client consumption series. To achieve their goal Kudler has joined with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods. This program will also enable the ability to track customer transactions and identify trends that will allow Kudler Fine Foods to modify its product base to better serve its customers. Before implementing this program, Kudler will need to identify...