Kudler Fine Foods Frequent Buyer Program

BSA 310

Kudler Fine Foods Frequent Buyer Program

The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is "enabled by point-of-sale technology to record and store customer purchases in exchange for rewards' (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising.

A projection of frequent buyers growth is...