Alliance University  EPGDM
                             Business Strategy
               Ready-to-drink Beverage habits and Ecology
                           Case Study 
                       Important Note to Students:
   The Cases are only for study purposes, limited to the Current Assignment:
   The Case Analysis, attempting to apply your learning in the Classes, on the
   subject of Business Strategy.
   Do not distribute copies or forward these Cases in full or part to anyone
   else, at any time, now or in future and also 
   Do not quote or use selectively out of this case or any portion of it
   anywhere or anytime.
   By attempting to study and answer the case questions the student is
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