Running head: BRANDING STRATEGIES

Branding Strategies

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Branding Strategies

Mary Kay is a company that has built an outstanding corporation from the ground up. Their self employment strategy has work wonders for creating a nationwide organization that relies on nothing more than demonstrations and small gatherings. Their product is not for sale in department stores or any retail store and the only way to buy it is from their independent distributors. By word of mouth and holding demonstrations for the potential customer they have made millions of dollars if not billions over the years.

One of the incentives this company gives to its employees for selling their products is a free car, cruises and other vacations to other parts of the world. With these infinitives...