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Big Data and it's Business Impacts Abstract Big data is a pillar of change in the business field. Successive business organizations are employing big data technique in business operations. Steve Jobs, one of the visionaries in 1996 once stated that a human being may not know what he or she wants until the exact thing is showed to the person. Steve further advocated that products should be developed on the human institution rather than based on research. The global advancement in technology has led to the growth of internet services, mobile devices and social networks which allow management of large information that enables organizations to make better decisions. The complex data may either be structured or unstructured and vital for...