BCOM 275 Week 4

Individual Knowing Your Audience Paper and Communication Release

Resource: Over 30 Workers Trapped After Chilean Copper Mine Collapse article found in the Electronic Reserve Readings.

Research additional articles and information about the Chilean mine collapse.

Write a 700- to 1,050-word paper using this and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions:

What are some considerations to remember given the different roles and people in the audience?

What would be the potential needs of the families of the miners in receiving a message about this incident?

What would be the potential needs of the companys employees when receiving a message about this incident?

What actions must you take before and after the message is delivered to ensure that it was received as intended?

Format the paper consistent with APA guidelines.

Draft two communications from the mining company announcing the accident, using what you have learned about the audience and effective messages. One communication should be directed to the families of the trapped miners and the other as an internal news release to employees in the company. For both, identify the most appropriate channelface-to-face, e-mail, video, memo, and so on.

Discussion Questions

What keys or tips can raise suspicion about the validity of arguments, presented verbally and in writing? Cite specific examples

What is the difference between persuasion and manipulation? How do arguments and language affect the difference?

What different persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, or an open-minded person? Why would your approach differ?

Consider the list titled In Depth: Critical Thinking, The Long Version in Ch.1 of Critical Thinking. What do you consider to be the most important points? Why do you think this?