BCOM 27530 Trapped Miners

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• When delivering these different messages, one has to consider the role of the audience receiving this message. Some wives, parents, children, coworkers, and a host of other friends and family members, who have to be informed of the situation at hand. Please be considerate of how mature some of these audience members are and age range. Deliver this very sensitive matter to the family with facts and info needed but also at a level of personal consideration.

• When addressing the family members of the miners about this incident, it would be better to address each family face-to-face to show that the company cares about their family member. The family members should know exactly what the company is planning to do about the incident as well as how this...