Professor Austin MKGT 355 Barnes and Noble Case

1. The affective response do you think the Barnes and Noble environment creates? The mood, because Barnes and Noble is designed like a library and den students and office people can come and review project and materials in a relax atmosphere. The affective and cognition are both important to Barnes and Noble, because the owner must think about the needs and wants of consumers. And, have them feel comfortable while visiting the location.
2. Rob is meeting people at Barnes and noble. The integration process shows what they choose to do, and where they plan to go. Lisa goes only when she wants to purchase and specific book. Barnes and Noble allow consumers to browse in every book until they find one suitable for them, and make...