Ba 530 Final Answers

1. Corporate appraisal is a measurement of the readiness of the internal culture of the corporation to interact with the environment. A) True

B) False2. As the Marketing Manager for Proctor and Gamble's Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider? Be sure to include how you would determine the price of the product, distribution channels, promotions, and campaign evaluation launching of a new product is never an easy task as there are many aspects that need to be taken into consideration. Concerning the price of the dog food product in Mexico, I would first need to look at what the local competitor's price was. Secondly, I would have to conduct an internal review...