BA 490 Project Part 3 Strategic Audit of Harley-Davidson

Project Part 3: Strategic Audit

Assignment Requirements:

Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:

Internal environment

External environment

Strengths

Problem analysis

Recommendations and implementation costs

Submission Requirements:

Submit a two- to three-page Word document using 12-pt. font and APA format

Strategic Audit of Harley-Davidson

Current Situation

? Revenue 2014 billion down from billion in

? Net Income...