Strategic Management Name: University: Code: Date:

Question 1 With regards to the visions and objectives of the two major retailers, David Jones is presented as an iconic brand that has the same consumer positioning to Woolworths at the premium niche of the apparel enterprise. The company aspires to produce strong brand qualities and deliver standard product values that place the consumers first in the business, providing significant services and quality. This company is one of the Australias most recognised stores. The company controls over 35 depart, mental outlets across Australia. On the other hand, Woolworths has succeeded in its business activities across Asia for several years via its subsidiaries. The Acquisition David Jones by Woolworths offers...