AST1 Task 2

Importance of Choosing Appropriate Channel Members Selecting distribution channels and channel members is an important aspect when it comes to building a competitive advantage. The right distribution channels help to ensure that consumers around the country, as well as around the world, have access to the product as well as the service to go along with it. These decisions will allow the company to expand their reach, customer base, and control who sells their product. Evaluating Intermediaries

1. Financial Strength
2. Number of years in business
3. Other lines carried
4. Growth and Profit record
5. Service Reputation
6. Cooperativeness Criteria for Evaluating Intermediaries First Criteria Financial Strength It is crucial to find out whether each intermediary...