Sales Promotion Techniques

AXIA University of Phoenix

                                        MKT 230- Introduction to Marketing

                                                         Sales Promotion Techniques

The key sales promotion techniques marketing firms direct toward trade and consumers are used to increase the interest of consumers in the product or service. Some of the techniques used are buy one get one free coupons, sweepstakes, and refunds. In addition, other techniques used are price deals, samples, and frequency programs. Trade sale promotions include incentives merchandising and case...