Assignment Life Cycle Management Analysis Copy
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Life Cycle Management Analysis- Pandora
AXIA University of Phoenix
MKT 230- Introduction to Marketing
Life Cycle Management Analysis- Pandora
Pandora is an internet radio company. This company originally only offered music through the computer. However, Pandora is expanding into other areas such as the IPod and cellular phones to give the consumer more choices of music (Clifford, 2007). A customer keys in a song or singer and music choices come up from bands and singers similar to what the consumer wants to hear. Pandora began development in 2000. Pandora has had its difficulties; however continues to reach out with new ideas to interest the public (Clifford, 2007).
Pandora marketing strategies involves the use of music...
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