Assignment for practical exercise

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Assignment for practical exercise

The lost computer sale

ILV2F

Wanying Zhang

410785

1 .What choice criteria did Jim and Mary use when deciding whether to buy a computer and which model to buy?

When deciding whether to buy a computer, Jim and Mary used the personal criteria. Because the motives which drove him to buy a computer is that he wanted a personal computer to help him solve his cash flow problems, and he wanted a machine which would store his receipts and outgoings so that at a touch of a button he could see the cash flow at any point in time . That can be called individual needs. When deciding which model to buy, they mostly used the economic criteria. Because they took price, performance and reliability of computer into consideration, they wanted...

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