Product Reassessment

There are many factors to consider when re-positioning a phased out product. Segmentation, targeting, and positioning are important when identifying the specific target market that you will supply in order to sustain growth. The product that I have in mind to reposition is the MP3 player device. Apple already has MP3 players that have been very successful due to the increase in technology. Their products have ranged from 60 GB color screen iPods to the lower gig shuffle without a screen. These Mp3 players were great in their time however; due to an increase in technology, Americans wanted a gadget that was an all in one. This is where the popularity of iPhones, Androids, and other smart phones saturated the market.

Users no longer prefer to carry around a MP3 device...