BUS 599 Assignment 2 Executing Strategies in a Global Environment Examining the Case of Federal Express

Federal Express

EXECUTIVE SUMMARY

Federal Express is seeking the way to increase the volume of Courier Pack which has tremendous growth kpotential for the company. Their goal is to increase the Courier Pack volume from 1300 to 6000 per day. However, shipping managers are avoiding a risk of choosing unapproved carriers and Federal Express lacked marketing efforts.

Therefore, to achieve the goal, I recommend (1) Federal Express to use various advertising methods such as TV, magazines, newspapers, and radio (2) to focus on benefits of using Courier Pak and (2) to give enough education about the feature of Courier Pak to executives who make decisions.

ANALYSIS

Value Proposition of Courier...