Assignment 2: Part B: Your Marketing Plan (Due Week 6 and worth 240 points) In Assignment 2, using the same company from Assignment 1, you will focus on the companys mission, introduction, and branding. Note: You may create and /or make all necessary assumptions needed for the completion of this assignment. Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a...