BUS 599

Assignment 1

Yahoo and Amazon

Building a Competitive Advantage

Competitive Advantage

has advertising banners at their partners' sites like Yahoo, Altavista and so on. When the potential customer searches for a topic; and clicks on the advertisement alongside the hits for the search, provides the customer books related to his/her search. The customer is offered a valuable experience and information at the web site, at no extra cost. The objective here is to induce the customer to make a purchase by holding his/her attention to the site for a long time. also uses radio and the print media to communicate with customers. The advertisements usually tend to be quite catchy and easily secure the attention of a potential customer.

The...