Political Radio Advertising

Darrell Olson

BUS 620

Dr. Gordon

March 25, 2012

Political Radio Advertising

In today's high-tech world, there are essentially three types of media advertising marketers try to reach us by: television, internet and radio. Given that is it 2012 and as the November elections draw closer by the day, political advertising seems to be a constant especially over the radio. One commercial in particular, which will be the focus of this paper, is being broadcasted country-wide during the month of March by an organization called NumbersUSA. This paper will examine the advertisement in detail and examine what benefits are being stated, how the advertisement differentiates itself from other political radio advertisements, who the targeted market segment...