Samsung - A Macro Trend Analysis

Darrell Olson

BUS 620

Dr. Gordon

March 12, 2012

Samsung - A Macro Trend Analysis

Technological development is one of the fastest paced global industries in the world today. Soon after a consumer has purchased the latest and greatest electronic device, within six months the device has already been replaced by something newer and better. Since its beginning in the 1970's, Samsung electronics is no stranger to this market. This paper will explore a macro trend analysis of Samsung Electronics and how understanding macro trends has helped the company survive for the past 40 years.

Samsung - A Macro Trend Analysis

Before getting into the details of Samsung, it is important to clarify what a macro trend is and the subcategories they entail....