Apple Computers- SWOT Analysis

Apple is a giant IT industry, specialized in manufacturing sophisticated electronic goods like laptops, desktops, mobile phones, music players and gadgets that are mostly used by consumers of all ages and segments.

SWOT

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are internal factors that affect company's success or failure. Opportunities and threats are external factors the impact the company's growth. SWOT analysis of any firm is done by segment basis, comparing it with the competitors and focusing on current and future market. Apple is a consumer based industry. The success or failure depends upon how well the products are received by the customers. Apple product consumers can be segmented...