Apple Swot Analysis

Apple SWOT Analysis

Purpose of SWOT analysis

The main purpose of the SWOT analysis is to identify the most significant factors that affect a company and its market both internally and externally (Hooley, G. 2004). This analysis provides Apple with quick, executive keys by looking at strength and weaknesses alongside opportunities and threats. It's designed to help the company's strategy formulation. The company will be able look at which strengths should be developed and best deployed, which weakness will be the most vulnerable to market change and competitor action and which relevant future strategy for building new strengths will be most profitable in the market.

Strengths

Apple is a company, which manufactures a variety of products including computers, operational...