Apple Inc Swot Analysis
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Description
Apple Inc Swot Analysis
Apple SWOT Analysis
Strengths
Key Factor-Innovation
Apple has been the leader in technological innovation with the release of such products as the MacBook Computers, iPods, iPads, iPhone and more recently the announcement of iTV. According to the 2012 Global Innovation 1000 conducted by Booz & Company, Apple ranked number 1 for the 3rd year in a row. Although many may feel that innovation is about creating new products all the time, Apple's idea of innovation is about creating quality products (Krasnv, 2013). By building on their strength over the years to create quality products they have also built a foundation as lead innovators and constantly change the technological game with their products.
Key Factor-Brand
As a leader in innovation, Apple has also secured...