FIGURE 1: Porters value chain FIRMS INFRASTRUCTURE Top-down management structure from North America through defined set of cultural values 7 key product lines servicing different markets spread out over a PLC 5 territory segments that are all steadily growing , Europe faster than others Revenue is steady and above industry average a key competitive advantage HR MANAGEMENT Large workforce of 34,000 permanent & 2,500 temp staff; invests in training retail staff to deliver great customer service; Value relies on service and availability of key personnel; to achieve its innovation positioning, Apple must have a Highly skilled and creative product development team; this is a risk for Apple where key employees can get poached TECHNICAL DEVELOPMENT Pioneers new technology; technical...