Apple and Samsung Business Strategy Analysis Capstone Project

Executive Summary

The mobile phone industry as a whole is a one of the fastest growing industries in the world and expanding globally rapidly as developing countries emerge. Cell phones have gone through major changes since their introduction in 1994, are constantly evolving to meet customer expectations. In January 2009 the total number of mobile phone subscriptions in the world reached over 4 billion. Worldwide, sales to end users in first quarter of 2010 totalled over 314 million units recording a 17% surge compared to the same period in 2009 from are cent Gartner report. This growth was majorly driven by double-digit growth of smart phone sales in more mature markets. According to a recent analysis, IDC has predicted that...