Apple and Samsung Assignment 4 Capstone Project

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Bus 599 Assignment 4 Capstone Project Apple and Samsung

Assignment 4: Capstone Project

Due Week 10 and worth 480 points

Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and Samsung Group.

Write a ten to twelve (10-12) page paper in which you:

  1. Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for both Apple and Samsung. Assess the significant manner in which each company's mission and vision align with the long-terms goals and strategic direction of the organization.

  2. Analyze the business-level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in which each sector influences its...

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