Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organizations IMC. The Concept of Branding paper

Branding Strategy: The importance of branding has grown a lot during the last few decades. A companys brand identity is a crucial part of a brands marketing strategy. In fact if not all then still a lot depends on your branding strategy and your brand identity. It defines your consumers perception of the brand as well as its position and popularity in the market. If companies are spending millions just on branding and creating a different brand identity then it is not without reason. Coca cola has established itself as a major beverages brand in the...