Contents

1. Introduction 3

2. Literature Review 4

2.1 General Introduction of Theories Used 4

2.2 SWOT Analysis 4

2.3 External Factors 4

2.4 Organizational Structures 4

2.5 Hofstede's Theory 5

2.6 Cultural Elements 5

2.7 Motivation 5

3 Analysis of Southwest Airlines 5

3.1 Industry 5

3.2 Company's Overview 6

3.3 SWOT Analysis 7

3.4 External Analysis 8

3.5 Organizational Structure 8

3.6 Hofstede's Theory 9

3.7 Organizational Culture 9

3.8 Motivation 10

1. Conclusion and Recommendations 11

2. References 11

3. Appendices 13

   1. Introduction

The chosen company for the analysis is called Southwest Airlines. It's operating in the tourism industry, providing air travel. The company's main differentiating attribute from its competitors is the main reason for our choice. The business is known for...