Professor Austin Marketing 335 October 22, 2007 American Movie Theater

1. The VCR is a physical aspect of the marketing environment that has affected movie going behavior in the United States. Compare and contrast the consumption situations of watching a movie in a theater versus seeing the same movie at home on DVD player or VCR. Discuss the reciprocal interactions among Environment, behavior, and Cognitive and affective responses. What will long term effects do you think in-home VCR environments will have on movie going? What can movie theaters do to improve the situation? Comparing movie theaters to in-home VCRs, consumers can still buy dinner and watch a movie instead of going out to eat. Contrast Movie Theaters are not quiet all the time, because of people...