Running Head: AMAZON VERSUS EBAY

Amazon versus eBay

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Introduction

Background Information about the Selected Organizations:

Amazon:

is an American electronic commerce company that is also well- known for its quality products as well as service in all around the world. Along with this, it should also be noted down that, the company is also the global leader in retail industry with the higher profits and revenues. At the same time, the company is also the world's largest online retailer store chain (, Inc, 2014). It is started as an online bookstore in US but soon it diversified its business and enters in various sectors such as selling computer, software, electronics, MP3, CDs, DVDs, Jewellery, video games, toys, furniture, food,...