Alaska Airlines Strategic Plan

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University of Phoenix

STR 581

In preparation for a strategic plan, research will be performed on Alaska Airlines with regards to its organizational structure, culture and values. Both external and internal environmental analyses will be required and various sources will be needed to perform the analysis.

Alaska Airlines emphasizes a commitment to the community through its involvement in various charities and non-profit groups. Research into the extent of this commitment will be made utilizing a comparison between the corporations stated contributions and the statements of the beneficiaries. With regards to the company's environmental efforts, an analysis of the published Alaska Air Group 2009 Environment Report will determine the...