AirAsia Strategic Analysis

A young Asian brand gone global, AirAsia is the World's Best Low-Cost Carrier and the Airline of the Year for 2009 & 2010. Being the best in the industry and the top digital brand in Asia, AirAsia now flies to over 70 destinations in 19 countries.

AirAsia is Asia's first low-cost carrier. We believe in the no-frills, hassle-free, low fare business concept so that affordable air travel can become a reality. Through our philosophy of 'Now Everyone Can Fly', AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As AirAsia continuously strives to promote air travel, we also seek to create excitement amongst our guests with our range of innovative and personalized service....